October 2022


Venice, 28 October 2022 – During the Venice Sustainable Fashion Forum, organised by the National Chamber of Italian Fashion, Confindustria Venezia, Sistema Moda Italia and The European House - Ambrosetti, has been presented the Re.Crea Consortium, the project founded on a voluntary basis by the Prada Group, Dolce&Gabbana, MaxMara Fashion Group, Moncler Group, OTB Group, Ermenegildo Zegna Group for the management of end-of-life textile and fashion products and to promote the research and development of innovative recycling solutions.

The Consortium aims to respond in a timely manner to the European directive on “Extended Producer Responsibility for Textile Waste (EPR)” and the national implementing legislation on this issue, which is currently being finalized and coordinated by the Ministry of Ecological Transition. The six founding companies of the Consortium have been able to work together to create a common and concrete project, each contributing their own expertise.

The Re.Crea Consortium is also considering partnerships with both Italian excellences, in production and research and development, and international academic institutions in the field of research related to sustainability and innovation, with a particular focus on the topics covered by Re.Crea’s activities:

  • The DTech Lab is a on-campus innovation center at the Fashion Institute of Technology in NYC. FIT DTech serves as a bridge between Academia and Industry that engages faculty and students, solving industry problems with design and technology;
  • the “Silkalb,” an interdisciplinary research lab at Tufts University in Boston, which acts as an interface between technologies and the life sciences and studies materials, with the goal of providing innovations and solutions with a global impact through advances made in research on materials of natural origin, widely used and sustainable;
  • the MIT Center for Collective Intelligence, which explores how people and technology can act collectively in pioneering ways.

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