Purpose and Values
PRADA GREEN CONCEPT STORE
The Prada Green Concept store accompanies the brand’s aesthetics all over the world. The light green walls paired with the typical black and white checkered marble floor create the perfect scenario for the brand’s collections.
Conceived to enhance the urban territory with exceptional architectures and cutting-edge features, Prada Epicenters are not only experimental concept stores, but a set for debating contemporary culture.
Through their unique design, Prada Pop-Ups are inspiring environments to engage our clients and experience our #Retailstories.
MIU MIU DAMASK
The Miu Miu iconic damask fabric, made exclusively for the brand, is a fil rouge expressing its identity around the world. Both ceiling and floor are in the same light blue shade, creating the effect of a monochrome box, at once intimate and contemporary.
The Miu Miu Aoyama concept store, designed by architects Herzog & de Meuron, is a unique structure with a cover slightly open which allowing clients to look inside. The store, opened in 2015, stands out in the residential heart of Tokyo. The façade is a polished surface: instead of affording a view inside, as in a shop window, the gaze is inverted as viewers encounter selfreflection.
Through creative and scenographic settings, linked to the aesthetic and the visual identity of the collection, Miu Miu Pop-Ups offer a unique experience full of femininity through their unconventional environments. Among the most recent projects: Miu Miu Hand Painted, the outdoor amusement of Miu Miu Pic-Nic and graphic experiments on the Miu Miu logo designed by M/M Paris.