2020 - 2021
Prada Group Remix is a series of dynamic contents to discover the Group's DNA in a new unexpected way.
What’s your rhythm?
Conceived as eclectic places, Prada Group stores and pop-ups are pure expression of each brand’s identity, providing to the clients a unique shopping experience.
The Miu Miu Aoyama concept store, designed by architects Herzog & de Meuron, is a unique structure with a cover slightly open which allowing clients to look inside. The store, opened in 2015, stands out in the residential heart of Tokyo. The façade is a polished surface: instead of affording a view inside, as in a shop window, the gaze is inverted as viewers encounter selfreflection.
Through creative and scenographic settings, linked to the aesthetic and the visual identity of the collection, Miu Miu Pop-Ups offer a unique experience full of femininity through their unconventional environments. Among the most recent projects: Miu Miu Hand Painted, the outdoor amusement of Miu Miu Pic-Nic and graphic experiments on the Miu Miu logo designed by M/M Paris.