Purpose and Values
MIU MIU DAMASK
The Miu Miu iconic damask fabric, made exclusively for the brand, is a fil rouge expressing its identity around the world. Both ceiling and floor are in the same light blue shade, creating the effect of a monochrome box, at once intimate and contemporary.
The Miu Miu Aoyama concept store, designed by architects Herzog & de Meuron, is a unique structure with a cover slightly open which allowing clients to look inside. The store, opened in 2015, stands out in the residential heart of Tokyo. The façade is a polished surface: instead of affording a view inside, as in a shop window, the gaze is inverted as viewers encounter selfreflection.
Through creative and scenographic settings, linked to the aesthetic and the visual identity of the collection, Miu Miu Pop-Ups offer a unique experience full of femininity through their unconventional environments. Among the most recent projects: Miu Miu Hand Painted, the outdoor amusement of Miu Miu Pic-Nic and graphic experiments on the Miu Miu logo designed by M/M Paris.