HIGHLIGHTS
Purpose and Values
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Pioneer of a dialogue with contemporary society across diverse cultural spheres and an influential leader in luxury fashion, Prada Group founds its identity on essential values such as creative independence, transformation, and sustainable development, offering its brands a shared vision to interpret and express their spirit.
The Group owns some of the world’s most prestigious luxury brands, Prada, Miu Miu, Church's, Car Shoe, Versace, the historic Pasticceria Marchesi and Luna Rossa, and works constantly to enhance their value by increasing their visibility and appeal. The Group designs, manufactures and distributes ready-to-wear collections, leather goods and footwear in more than 70 countries through a network of 843 stores as well as e-commerce channels, selected e-tailers and department stores around the world.
The Group, which also operates in the eyewear and beauty sector through licensing agreements, has 25 owned factories and around 18,000 employees (at December 31, 2025, including Versace).
Prada S.p.A. is listed on the Hong Kong Stock Exchange as 1913.
Prada Group is synonymous with innovation, transformation and independence and it is committed to promote a business culture oriented towards sustainability. These principles offer its brands a shared vision in which they are able to express their essence.
The Group is committed to long-term growth aimed at continuously strengthening the prominence of its brands, its industrial platform and the excellence of its retail network.
KEY FIGURES
TOTAL NET REVENUES FY 2025
€ 5.7 Billion
INDUSTRIAL FACILITIES
25
HEADCOUNT
17,901
DIRECTLY OPERATED STORES
843
COUNTRIES
+ 70
TOTAL NET REVENUES FY 2025
€ 5.7 Billion
INDUSTRIAL FACILITIES
25
DIRECTLY OPERATED STORES
843
HEADCOUNT
17,901
COUNTRIES
+ 70
NUMBER OF STORES BY BRAND
|
December 31, 2025 |
December 31, 2024 |
December 31, 2023 |
|||
Owned |
Franchises |
Owned |
Franchises |
Owned |
Franchises |
|
Prada |
423 |
16 |
425 |
17 |
428 |
20 |
| Versace (*) | 220 |
- |
- |
- |
- |
- |
Miu Miu |
162 |
6 |
147 |
6 |
141 |
5 |
Church's |
27 |
- |
28 |
- |
28 |
- |
Car Shoe |
2 |
- |
2 |
- |
2 |
- |
Marchesi 1824 and other Food and Beverage |
9 |
- |
7 |
- |
7 |
- |
Total |
843 |
22 |
609 |
23 |
606 |
25 |
(*) consolidated from December 2, 2025
NUMBER OF STORES BY GEOGRAPHICAL AREA
|
December 31, 2025 |
December 31, 2024 |
December 31, 2023 |
|||
Owned |
Franchises |
Owned |
Franchises |
Owned |
Franchises |
|
Asia Pacific |
318 |
20 |
215 |
21 |
196 |
23 |
Europe |
245 |
- |
197 |
- |
200 |
- |
Americas |
145 |
- |
93 |
- |
102 |
- |
Japan |
107 |
- |
80 |
- |
85 |
- |
Middle East |
28 |
2 |
24 |
2 |
23 |
2 |
|
|
||||||
Total |
843 |
22 |
609 |
23 |
606 |
25 |
All Group products are available through our direct and third parties e-commerce platforms.
“2025 was a complex year, marked by an uncertain and constantly evolving global landscape. In this context, the Prada Group delivered a solid performance, supported by the strength of its brands and a sound strategic direction.
We look to the future with confidence and a strong sense of responsibility, fully aware of the challenges ahead, strengthened by the foundations we have built, and ready to seize the opportunities the market may offer”.
PATRIZIO BERTELLI, Chairman of the Board and Executive Director
Read the Chairman's message
Chairman’s Message
2025 was a complex year, marked by an uncertain and constantly evolving global landscape. In this context, the Prada Group delivered a solid performance, supported by the strength of its brands and a sound strategic direction.
Quarter after quarter, we continued to deliver growth, fuelled by the creativity that defines us, the excellence of our products and the commitment of our people. Disciplined execution, combined with our ability to swiftly adapt to shifting industry dynamics, enabled us to operate effectively notwithstanding the challenging conditions.
Our vision remains firmly focused on the long term. We continue to invest in strengthening the organisation and developing the industrial know-how that represents a distinctive asset of the Prada Group.
Moreover, our commitment to sustainable development and to culture as a core value continues to guide us step by step. The integration process of Versace, which joins our brand portfolio from this year, is also shaped by the same commitment.
We look to the future with confidence and a strong sense of responsibility, fully aware of the challenges ahead, strengthened by the foundations we have built, and ready to seize the opportunities the market may offer.
Patrizio Bertelli
Chairman of the Board and Executive Director
The Essence of the Group
VALUE CHAIN
The success of the Prada Group’s brands is based on a business model that combines skilled heritage craftsmanship with innovative industrial
manufacturing processes. This enables the Group to translate new ideas into successful products, while retaining flexibility and control over know-how, quality and sustainability standards, as well as production.
Across the entire value chain, Prada Group integrates creativity, manufacturing and distribution into a unique industrial model, based on direct control of processes and long-term relationships with selected partners. This integrated supply chain enables the combination of artisanal excellence and technological innovation, ensuring quality, traceability and rapid responsiveness to the market, whilst respecting people and the environment. Through continuous investment in skills, infrastructure and sustainability, Prada oversees every stage – from sourcing materials to the finished product, right through to the in-store experience – creating lasting value for all stakeholders.
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