Purpose and Values
In recent years, the Group embarked on a program within the clothing and leather goods divisions aimed at converting some packaging components made from 100% virgin plastic into recycled or regenerated plastic. In 2022, plastic with recycled content reached 65% out of a total of 625 tons (61% in 2021).
The Prada Group’s investigation on circularity finds a new application with the launch of the Prada Paradoxe women’s fragrance. The bottle, with a shape that reinvents the brand’s most iconic code, its triangle logo, is refillable: customers have the opportunity to keep the bottle thanks to a refill system that can be applied an infinite number of times.