HIGHLIGHTS
Purpose and Values
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PACKAGING COMPOSITION
Even with a 5% increase in packaging volumes in 2025 due to the Prada Group's business growth, plastic still accounted for less than 10% of the Group's total packaging, consistent with its target as for the last two years. This positive trend confirms the Group's commitment to reducing unnecessary plastic in its packaging.
Roadmap to transition packaging materials to lower- impact solutions
The Prada Group roadmap is based on the following guidelines: replacing plastic with paperand cardboard where feasible, using recycled plastic, as well as recycled and/or certified paper and cardboard.
The Group is also committed to purchasing FSC-certified and/or recycled paper/cardboard packaging and to always maintaining this percentage above 95%.
B2C and B2B plastic packaging vs The Fashion Pact targets*
In continuity with the previous years, the Group has exceeded The Fashion Pact's B2C target for 2025, with 88% of all B2C packaging made from 100% recycled plastic (83% in 2024). The 2030 B2B target is also close to being met, with 41% currently made from fully recycled plastic.
*To ensure that at least 50% of all plastic packaging is 100% recycled, by 2025 for B2C and by 2030 for B2B.
BEAUTY PACKAGING
In 2022, the Prada Group's research into circular solutions found a new application with the Prada Paradoxe women's fragrance, a refillable bottle that can be used an infinite number of times, allowing the customers to keep the bottle, without having to replace it or throw it away. In 2023, the Prada Group also launched its first lines of beauty products. Thanks to close collaboration with prominent industry partners, Prada has extended its circular approach to some of the skincare and makeup products. In 2024, the refill mechanism was extended to Luna Rossa Ocean Le Parfum, while in 2025 to the new Prada Paradigme Eau de Parfum.
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