PACKAGING

Paper consumption for packaging

In 2022, 97% of the total paper for packaging consumption was certified by the Forest Stewardship Council (FSC) or recycled.

Plastic consumption for packaging

In recent years, the Group embarked on a program within the clothing and leather goods divisions aimed at converting some packaging components made from 100% virgin plastic into recycled or regenerated plastic. In 2022, plastic with recycled content reached 65% out of a total of 625 tons (61% in 2021). 

Frangrance Packaging: Prada Paradoxe

The Prada Group’s investigation on circularity finds a new application with the launch of the Prada Paradoxe women’s fragrance. The bottle, with a shape that reinvents the brand’s most iconic code, its triangle logo, is refillable: customers have the opportunity to keep the bottle thanks to a refill system that can be applied an infinite number of times.

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