Shaping a Sustainable Multilateralism

1 September 2020 - Ca’ Corner della Regina, Venice

On September 1st 2020, the Prada Group hosted a closed-door conference at Ca’ Corner della Regina in Venice, one of the Fondazione Prada’s venues, as part of the “Shaping a future” cultural events created to stimulate a debate on the most significant changes taking place in contemporary society. 

The conference was part of a two-day-event promoted by the newly constituted Soft Power Club, a private organization aiming at promoting cultural diplomacy and multilateral relationships among members of the public and private sector for the progress of society.

During the morning debate – introduced by Carlo Mazzi as both founding member of the Club and Chairman of Prada S.p.A. – speakers discussed how sustainability, as a cultural lever, could be the engine to develop multilateral relationships and agreements. In this context, Carlo Mazzi mentioned the Fashion Pact initiative as a true example of a project which joined global forces in favor of the environment. 


speakers in alphabetical order

Chief of Strategic Partnerships UNFPA

Mariarosa Cutillo is Chief of the Strategic Partnerships Branch, within the Division of Communications and Strategic Partnerships of UNFPA (United Nation Population Fund). Mariarosa obtained a degree in Advanced International Law from the Faculty of Law of the Catholic University of Milan in 1995. She has post-graduate specializations in Human Rights and in business administration, with a specific focus on social and environmental sustainability. Mariarosa brings with her more than 20 years of professional experience, working for the private sector. Before joining UNFPA, she was the Head of Corporate Social Responsibility at Benetton Group, as well as President and CEO of Benetton’s UNHATE Foundation. She has served as director of Valore Sociale per l’Impresa Responsabile (a multi stakeholder corporate social responsibility organization). On issues relating to corporate sustainability, she has served as a legal expert for various Institutions. She has also worked extensively for the international non-governmental organization Mani Tese. Mariarosa was also a professor in International Law Cases in the Faculty of Law of the University of Milan-Bicocca and senior lecturer at the Catholic University of Milan, Faculties of Law and Political and Social Sciences.

Professor of Energy and Environmental Economics, University of Milan

He graduated from Università Bocconi in Milan and holds a M.Phil. and a Ph.D. in Economics from New York University. He is Fellow of the Centre for Research on Geography, Resources, Environment, Energy & Networks (GREEN) at Università Bocconi of Milan and a Visiting Fellow at King Abdullah Petroleum Studies and Research Center (KAPSARC). Founder and first President of the Italian Association of Environmental and Resource Economists (IAERE), he is a member of the editorial board of, of the scientific committee of Centro per un Futuro Sostenibile and of Fondazione Lombardia per l’Ambiente. Previously, he was the coordinator of the Climate Change Modelling and Policy research program of the Fondazione Eni Enrico Mattei in Milan. He actively participates to the policy debate through media interviews, comments and articles in newspapers and magazines and speeches and presentations in non-academic public events.

Chairman Altagamma Foundation

President and CEO of Cantine Ferrari and CEO of Lunelli S.p.A., the Holding Company of the family group which, in addition to Ferrari, owns Surgiva mineral water, the Segnana distillery, the Lunelli estates that produce still wines in Trentino, Tuscany and Umbria and Bisol1542, a benchmark brand in the world of Prosecco Superiore di Valdobbiadene. A staunch supporter of the Made in Italy and excellence, he is President of Fondazione Altagamma, which brings together companies from Italy's top cultural and creative industries with the aim of creating synergies between Italy's major brands and increasing competitiveness by contributing to Italy's economic growth. He also sits on the Board of Directors of Coster Tecnologie Speciali, a leading packaging group with a turnover of over 150 million euros. He served as Chairman of the IWSC. The International Wine and Spirit Competition in 2016. Active also in Confindustria, he has also been President of the Young Industrialists of Trentino-Alto Adige from 2011 to 2013. 

Chairman of Prada S.p.A.

Carlo Mazzi is the Chairman of the Board, first appointed on February 14, 2014 and most recently re-elected on April 27, 2018. He was first appointed to the Board in 2004 – who served mainly as Vice Chairman – until his appointment as Chairman of the Board. Mr. Mazzi holds directorships in subsidiaries of the Company. He holds directorships in Prada Holding S.p.A., Bellatrix S.p.A. and Ludo S.r.l., which are substantial shareholders of the Company. Mr. Mazzi obtained a degree “cum laude” (with praise) in Mechanical Engineering from the Bologna University of Italy in 1971 and obtained a master’s degree in Business Administration from Bocconi University of Milan in 1976. Mr. Mazzi worked as a Manager of the Large Corporate department of IMI and San Paolo IMI Bank from 1994 to 2000. He was a board member of IBI International Business Advisors Investment N.V. - Amsterdam; Vice Chairman and Executive Committee Member of IBI Bank AG - Zurich; Board Member of IBI Corporate Finance B.V. - Amsterdam; Managing Director of IBI S.p.A. - Milan (financial intermediation ex art. 106 TUB) from 2000 to 2004. He is currently a board member of Chora S.r.l. - Milan (a service company) and an independent board member of Banca Profilo S.p.A. (a bank listed on the Italian Stock Exchange) since April 2018. He was previously a board member of IMI-ABN AMRO S.p.A. - Milan (focused on merchant banking), SAGO S.p.A. - Florence (an IT research company responsible for the management of health facilities), IMILEASE S.p.A. - Rome (a leasing company), Banca di Intermediazione Mobiliare IMI S.p.A. - Milan (now Banca IMI S.p.A.) (focused on investment banking), Tecnofarmaci S.p.A. - Pomezia (a research company in the pharmaceuticals industry), SIM S.p.A. - Rome (focused on project management) and Paros International Insurance Brokers S.r.l. - Milan (in the insurance brokerage sector). He is a member of the Remuneration Committee and Nomination Committee. Save as disclosed herein, Mr. Mazzi is not and has not been a director of any other listed companies in Hong Kong or overseas in the past three years.

Minister of Economic Development
Stefano Patuanelli

He graduated with honours in Construction Engineering and, from 2009 to 2011, was a Council Member and Treasurer of the Order of Engineers. In 2011 he was elected Municipal Councillor in Trieste with the MoVimento 5 Stelle, giving his contribution on territorial planning, construction, environment, infrastructure and transport.

In the 2018 national political elections, he was elected Senator for the Friuli Venezia Giulia constituency, and was chosen as coordinator of the MoVimento 5 Stelle in the Senate. On 5 September, 2019, he was sworn in before the President of the Republic, Sergio Mattarella, as Minister of Economic Development. This important role sees him working alongside companies on a daily basis, with particular attention to measures that favour technological transition, the sustainability of production processes, innovation, Italian-made excellence and business development.

President ANICA (Italian Association of Cinema, Audiovisual and Multimedia Companies) and Soft Power Club

Francesco Rutelli (Rome, 1954) is currently the President of ANICA (Italian Association of Cinema, Audiovisual and Multimedia Companies). Mayor of Rome (1993 - 2001), elected with the highest popular support ever. Deputy Prime Minister and Minister of Culture of Italy (2006 - 2008). Five times elected in the Lower House, once in the Senate, he has been Member of the Italian Parliament from 1983 to 2013 and Member of the European Parliament (1999 - 2004). Over the time, he has chaired the Human Rights Committee (Camera dei Deputati); COPASIR (House and Senate Intelligence Overview Committee); Special Government Commissioner for the Jubilee 2000. Since 2013, Francesco Rutelli decided to step down from any political-institutional position, and to manage both professional and not-for-profit activities: Honorary President, Institute for Cultural Diplomacy, Berlin, 2013-2015; President, Institute of European Democrats, Bruxelles, 2020; Co-chairman of the Italian-Chinese Cultural Forum, established by the Governments of Italy and China, 2017-2020; Coordinator for the Ancient Cultural and Religious Roads Group in the Pontifical Council for Culture. He is President of “PrioritàCultura” (“Culture First”) and founder of the International Cultural Heritage Rescue Prize. He is also the founder (1989) and Chairman of the Centre for a sustainable Future (a nonpartisan think tank on climate change and environmental issues). He created Videocittà, the innovative Moving Images festival. In 2014, he created a small company (“Italian Experience”), giving advice to international and national companies on issues related to culture, tourism, Cultural Diplomacy, and economic development. He has recently activated a brand new, not-for-profit and non-political, 'Civic Service School' - with the support of high-ranking professionals and leaders - aimed at training young citizens of Rome for an advanced, skilled civil service in the Italian Capital City.

Director of the UNESCO Regional Bureau for Science and Culture in Europe based in Venice (Italy)
Ana Luiza Massot Thompson-Flores

Ana Luiza Massot Thompson-Flores, born in Rio de Janeiro (Brazil), is presently the Director of the UNESCO Regional Bureau for Science and Culture in Europe based in Venice (Italy).

She studied at the Kogod School of Business where she completed her university studies at the American University (Wash.DC) obtaining her Bachelor’s of Science in Business Administration (International business, Personnel & Industrial Relations with a minor in Psycology) in December 1985. In 1987, she began her career in the Human Resources Department of the Food and Agricultural Organization (FAO), and joined the United Nations World Food Programme (WFP) in 1995. In 2004, she joined the United Nations Development Programme (UNDP) in New York, as Chief of the Human Resources Policy Unit, returning to the WFP at the end of 2005.

In 2011, she joined the United Nations Educational, Scientific and Cultural Oranization (UNESCO) headquarters in Paris/France, as Director of the Bureau of Human Resources Management. She held the post of Assistant Director-General for Strategic Planning in 2015 prior to joining the UNESCO Regional Bureau for Science and Culture in Europe.

Architect and art director
Clara Tosi Pamphili

Work in the Applied Arts, according to the contemporary modality that combines the skills of art, design, architecture and fashion with cinema as an essential part of the Italian creative DNA. Vice President of PalaExpo, the largest museum center in Italy, with an exhibition and performance vocation in its three locations. Creator and curator of A.I.artisanal intelligence event that takes place in the context of AltaRoma and in other national and international situations to promote the Made in Italy in collaboration with museums, contemporary art galleries and institutional or non-conventional spaces. Curator of the Fashion section of Videocittà, a project by ANICA CINEMA. She has directed the Academy of Costume and Fashion from 2005 to 2010. Lecturer at the Academy of Fine Arts in Rome. She taught History of Fashion Design and Research Techniques at the Academy of Costume and Fashion, at the Faculty of Architecture in Rome Ludovico Quaroni. She is the curator of the Sartoria Farani and a reference figure for the Annamode Tailoring, collaborating with all the costume-tailoring companies in Rome with which she has created exhibitions and projects on fashion and costume all over the world. Consultant for curating and contents of Mondomostre. He writes for Artribune of Fashion, Costume and Cinema.

Deputy Mayor for Social Welfare and Economic Development, City of Venice
Simone Venturini

Since 2015, Simone Venturini has held the role of Councillor in the Municipality of Venice with responsibility for Social Cohesion, Economic Development of the Territory and Infrastructure, Labour, Health Planning, Relations with the City Council and Youth Policies. In March 2018, he was appointed a member of the “Social Protection and Inclusion Network” by the Ministry of Labour and Social Policies set up within the same Ministry. Since May 2019, he has represented Italian Municipalities in the “Coordinating Office for the implementation of the National Action Plan against the trafficking and illicit exploitation of human beings” established by the Prime Minister’s Office. From 2010 to 2014, he was coordinating member in the Municipality of Venice. Former national Vice-President of the National Conference of ANCI municipal councils from 2012 to 2014. He graduated in law from the University of Padua.

French Ambassador in charge of the Environment, Ministry of Europe and Foreign Affairs, France
Yann Wehrling

Yann Wehrling was born in 1971 in Strasbourg. Environmental activist in his region for ten years, he took national responsibility in the Green Party and became its spokesperson and then the Secretary General from 2003 to 2007. In 2007, he joined the Democratic Movement of François Bayrou, of which he became spokesperson. Elected councilor of Paris in 2014 and then regional councilor in 2015, he was appointed French Ambassador for the Environment by President Emmanuel Macron in December 2018. From 2013 to 2017, he was at the Management Board of ADEME, the French agency for the environment and energy management, and he continues to practice the press cartoon, which was his initial training.

September 2nd 2020
Shaping a sustainable Multilateralism - post release
September 1st 2020
Press release
September 1st 2020
Event program
September 1st 2020
Soft Power Conference program

Discover more about the Soft Power Club

The recent COVID-19 pandemic has accelerated some key features at international level, especially around the potential decline in the effectiveness of multilateral instruments.

Globalization was already suffering from a return of sovereignty versus multilateralism, tensions on trade and a new race for strategic primacy before the coronavirus spread some deep wounds on the international system. The necessity to re-codify soft power as an instrument to spur global dialogue for an inclusive and more efficient multilateralism was an urgent need in the pre-COVID world; it is very much needed in this phase of resilient co-existence with the virus and, in perspective of a more equipped capacity to face future pandemics together with other challenges.

These are the premises for the settlement of the Soft Power Club, which brings together people interested in collaboration for an integrated and open world.

The Soft Power Club thirteen members are:

Irina Bokova 
Lord John Browne
Yuan Ding
Philippe Donnet
H.H. Prince El Hassan Bin al Talal
Amitabh Kant
Cecilia Malmström
Carlo Mazzi
Webber Ndoro
Charles Rivkin 
Francesco Rutelli
Ana Luiza Massot Thompson-Flores
Juan Ignacio Vidarte 

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