PRADA GROUP MAKING OF
Prada Re-Edition 1995
AN IDEOLOGY OF PRADA
A fascination with and reflection of humanity is a fundamental principle of Prada. The Fall/Winter 2022 collection by Miuccia Prada and Raf Simons is a commemoration of life and living - of the occasion of the everyday, affording importance to each moment.
Glimpses of tradition reflect histories of people, memories of lives, valued. Tradition passes culture between generations - a conduit from the past to now. Mnemonics, recollections and quotations evoke fragments of personal narratives, comprising a history, a history of women.
Pragmatic pieces are given new emphasis and significance, tailoring combined with the language of evening clothes. Combinations of the quotidian and precious disturb the aesthetic vernacular of each. They simultaneously confer significance and emphasize reality, a fusion.
Colliding traditions in unexpected manners, an inversion and challenge of materials, of embroideries, and of garments, agitate and disturb. Conventionally masculine pieces are transformed, interrupted with the feminine: coats are carved out at the neck or back. The architecture of clothes affect their rapport with the body. Tailoring construction applied to soft dresses to give new forms.
History is universal. Within, inevitably, there is an archeology of Prada, investigation of the codifications and meanings evoked through appearance and approach. Glances at a Prada past. Elementally Prada, an eccentricity of surface is combined with spare silhouettes. Juxtapositions are made both between garments, and within their construction, combining materialisations and decoration. Referent to Prada’s own heritage, geometrics are translated to jacquard knits, embroideries and colors echoed.
In practice, an ideology of Prada becomes an etymology of beauty. And that is, centrally, the work of fashion - the process of defining the meaning of beauty, for today.