Purpose and Values
London, February 2022
The images in the new Church’s spring/summer 2022 campaign are instilled with quintessentially British bohemian culture.
In this contemporary reportage – shot by UK photographer Jack Davison – the shoes become the narrators, moving, running and dancing in bold lighting that allows every last detail to be captured.
This viewpoint envelops viewers in an intoxicating, elegant and sophisticated landscape.
The three stars of the campaign become mere spectators, moving through the vivid colours of the images in a timeless space that provides a range of perspectives, intensifying the bohemian feel and offering the viewer new imaginative worlds to explore.