Purpose and Values
Milan, 28 May 2019 – Marchesi 1824 is opening a new pastry shop on Mount Street, one of the most prestigious streets in Mayfair in the heart of London. Founded in 1824, Pasticceria Marchesi is one of Milan’s oldest and finest patisseries, renowned for excellence in its range of pastries and chocolates and the traditional Milanese panettone it produces.
In an intimate space of approximately 70 m² (750 sq. ft), original, historic wall decorations and numerous wroughtiron hooks on the ceiling bear witness to the business that once operated in the building. Marchesi 1824 has meticulously redecorated the shop in a way that fully respects its authentic pre-existing elements, creating the perfect balance between past and present. The design draws on the atmosphere and charm of the historic shop on Via Santa Maria alla Porta in Milan, creating a highly evocative environment.
Inside, exquisite furniture made from cherry and loosely inspired by the current design of the two shops on Via Montenapoleone and in Galleria Vittorio Emanuele II blends perfectly with the original wooden features, such as the visible partition in the entrance hall. The precious black veined and yellow Siena marble floors as well as the original ceiling with exposed wooden beams are paired with lantern-style lamps, creating a sophisticated visual effect.
A cosy room at the rear of the shop is dedicated to drinking tea, with a variety of options for all times of day: breakfast, lunch, tea or an evening drink.
The menu, devised especially for the new patisserie, is served on fine Rosenthal porcelain, with silver Sambonet cutlery.
For almost two centuries, Marchesi 1824 has stood out for its fine pastries, prepared following traditional recipes, its soft croissants and its selection of chocolates. The London shop combines this traditional range of Italian confectionery with a wide selection of candies, bonbons, chocolates, pralines and sweets, surrounded by elegant cherry furnishings and original, carefully restored, decorative tiles.
All Marchesi 1824 products are presented in refined packaging with a luxury feel. The baked goods are prepared daily in store, guaranteeing the unparalleled quality and excellence for which the brand is renowned.