PRADA GROUP MAKING OF
Prada Re-Edition 1995
DIRECTED BY CELIA ROWLSON-HALL
“We understand this political climate has turned your world upside down,” the 1950s TV-ad voice-over tells you. “Underground shelter is your best defense against radioactive fallout.” Cue perky music, tap dancing twins, and a ballerina that bakes the perfect croissant. Welcome to your new luxury home - buried 26 feet below. Complete with mini-golf course, dance floor, swimming pool, two jacuzzis, and a thoroughly modern mermaid. “This is reality.” That is, until the nuclear siren rings.
(The [End) of History Illusion], by Celia Rowlson-Hall, is the 14th commission from Miu Miu Women’s Tales. The acclaimed short-film series invites today’s most profound and original female directors to investigate vanity and femininity in the 21st century.
Dancer/choreographer/filmmaker Celia Rowlson-Hall is best known for her iconic choreography in the hit TV show Girls; her work on music videos by Alicia Keys and MGMT; her sweet, sad shorts, such as The Audition and Prom Night; and the 2015 feature, MA, a contemporary, wordless re-telling of Virgin Mary’s venture, through deserts and dirt-tracks. Filmmaker Magazine says Rowlson-Hall “folds one art form into another” and “allows her to employ her body as a storytelling vehicle.”
About her new Women’s Tales film, Rowlson-Hall says, “I wanted to explore commercialism in the face of fear, creating a spectacle to distract and entertain, an escape from our present day reality.” She knew the perfect readymade setting: a Cold War era, Las Vegas nuclear bunker, which was shaped into a picturesque family home, designed to survive a nuclear war for an entire year. “When I saw the new Miu Miu collection,” reflects Rowlson-Hall, “there was something about the textiles and colours that made me want to create characters which could come with this space.”
These characters slowly come apart in (The [End) of History Illusion] as the cataclysmic events above ground take their toll below. This pastel-hued community can no longer sustain the Hollywood musical illusion. A new reality breeds chaos and confusion. The spirit of the film takes inspiration from how Rowlson-Hall thinks of Miu Miu: “elastic, grounded, sensitive and risk taking.”
Previous Women’s Tales are: Carmen by Chloë Sevigny; That One Day by Crystal Moselle; Seed by Naomi Kawase; Les 3 Boutons by Agnès Varda; De Djess by Alice Rohrwacher; Somebody by Miranda July; Spark and Light by So Yong Kim; Le Donne della Vucciria by Hiam Abbass; The Door by Ava DuVernay; It’s Getting Late by Massy Tadjedin; The Woman Dress by Giada Colagrande; Muta by Lucrecia Martel; and The Powder Room by Zoe Cassavetes.
Celia Rowlson-Hall’s new episode for Women’s Tales will be premiered at the Venice Film Festival’s Giornate degli Autori on August 31st 2017, along with a screening of Carmen by Chloë Sevigny.
A new dedicated Instagram platform @miumiuwomenstales has been launched. It provides a complimentary, innovative space of expression that further explores the rich complexities of being a woman.