Purpose and Values
For the 2020 Fall/Winter Prada Menswear show, AMO transforms the grand hall of the Deposito into a set of imaginary piazzas that manifest the abstract energy of the public arena. The scene is bare: a symmetrical series of portals – illuminated by strong red lights, which provides depth - mark a threshold between a public space and an enigmatic porch, concealed behind the architecture. At the center of both arenas, an abstract statue, providing a focal point and a three dimensional axis.
Sharp projections of the statue on the floor, mimicking the long shadows of a Fall afternoon, define the squares and enhance their graphic composition. The relationship between the fashion on stage and the audience gathered above is simultaneously detached and voyeuristic. Models wander through the space, appearing and disappearing, following invisible trajectories that blur the boundary between the exposed and the concealed.