NEWS
July 2020

"TOOLS OF MEMORY": PRADA F/W 2020 WOMEN’S AND MEN’S ADV CAMPAIGN

Milan, 20 July 2020 - Fashion has a duty not only to reflect its times, but to help shape them. The Prada Fall/Winter 2020 “Tools of Memory” campaign is proposed as an action - an online auction in collaboration with Sotheby’s, staged in Fall 2020. Proceeds generated will be donated to benefit UNESCO educational projects, expanding inclusion in education for vulnerable populations across the globe. The auction artifacts are drawn from the universes of the Prada Fall/Winter 2020 men’s and women’s shows: fashion items, alongside photographic prints, show invitations, pieces drawn from the runway décor.

On 20th July, a number of auction items are unveiled for the first time on www.sothebys.com/prada. More details will be released over the coming months, until the September publication of the full catalogue, in time for the auction bidding from October 2nd till the 15th.

press release
“Tools of Memory”: Prada F/W 2020 women’s and men’s adv campaign