Purpose and Values
On 3 May 2018, Prada inaugurates a new flagship store in Dubai at The Dubai Mall's Fashion Avenue, the extension dedicated to the most prestigious luxury brands, characterised by a unique visual identity especially conceived for this destination. The space, one of the brand's most important stores in the Middle East, spans three levels for a total surface area of nearly 1,550 square metres and houses the collections of clothing, bags, accessories and footwear for women and for men.
The external façade – a tribute to the French-Venezuelan artist Carlos Cruz-Diez - is a kinetic work of art composed of imposing gold and silver metallic blades. Intimate spaces with surfaces decorated in bas-reliefs and motifs inspired by the brand's iconic prints emphasize the precious aesthetic of the interiors, enriched by decorated ceiling beams.
New furnishings with details in coloured marble and polished wood, and pieces by Osvaldo Borsani, Giò Ponti as well as by the Brazilian designer Jorge Zalszupin, both in their original versions and reproduced exclusively for Prada, enrich the spaces.
The mezzanine, the most intimate area of the store, houses women's clothing, the Made to Order service and an exclusive collection of eveningwear in precious fabrics and hand-made embroideries.