Purpose and Values
For Spring/Summer 2019, Prada 365 presents a multifaceted moving image identity, five individual shorts exploring and expounding the concept behind the Prada womenswear show, yet reframed and re-envisaged through the lens of cinema.
All fashion models are actresses, to a degree - becoming personifications of the different attitudes of the clothes they inhabit; a definitive character, designed for the filmic short in which she debuts and inspired by the Spring/Summer 2019 Prada collection. Each of the five individual films consciously reflects a classic genre - horror, suspense, thriller, romance - reimagining their scripts with Prada’s handwriting.
On the occasion of the Spring/Summer 2019 Prada Women’s and Men’s advertising campaign short movies unveiling, Prada makes its debut on Spotify, the world’s most popular music streaming service. Within Prada’s official profile, the brand’s advertising campaign films scores – curated by sound artist Frédéric Sanchez – are available as well as other tracks selected by Sanchez himself, recalling the classic Hollywood cinema.
Play Prada on Spotify