Purpose and Values
Reflecting changing times and a shifting world, Prada launches Re-Nylon, a new project introducing the iconic Prada bags executed in a new regenerated nylon, ECONYL®, produced by the textile yarn producer Aquafil.
Obtained through the recycling and purification process of plastic waste collected from oceans, fishing nets, and textile fibre waste, the ECONYL® yarn is regenerated through a process of depolymerization and re-polymerisation and can be recycled indefinitely, with no loss of quality.
“I’m very excited to announce the launch of the Prada Re-Nylon collection. Our ultimate goal will be to convert all Prada virgin nylon into Re-Nylon by the end of 2021. This project highlights our continued efforts towards promoting a responsible business. This collection will allow us to make our contribution and create products without using new resources”, said Lorenzo Bertelli, Prada Group Head of Marketing and Communication.
To showcase the cutting-edge processes behind the Re-Nylon initiative, National Geographic, Prada’s Storytelling Partner, has produced a short video series, What We Carry. The first episode, sets in Phoenix, Arizona, shows us one of the sources of ECONYL® nylon, together with the actress and Prada reporter Bonnie Wright and National Geographic explorer and creative conservationist, Asher Jay.