2020 - 2021
PRADAMALIA: POP-UP IN TOKYO
Close to the Christmas season, Prada is opening a new pop-up store at The Stage, a space in the Mall Isetan Shinjuku, one of the best spot for luxury shopping in Tokyo.
Leading actor of the store is Pradamalia, the new collection of tricks conceived in the futuristic and fanciful environment of Laboratorio Prada.
These products are exposed in two different ways: a smaller size version of them, made mostly of metal, stands in front of a monochromatic “Prada green” walls, while the bigger ones fill the store with their color and their movement, supporting the exposition of the Prada collection.
A black and white checkered floor completes the set up of the store, remembering Prada’s historical shop in Galleria Vittorio Emanuele II in Milan.
From November 14th to 21st.