Purpose and Values
Introducing Prada Thunder, a new project which includes a selection of ready to wear, bags, shoes and accessories for men’s and women’s, featuring the Prada Menswear and Womenswear Fall/Winter 2019 prints designed by artist Jeanne Detallante exclusively for Prada. Symbols from the Frankenstein universe as well as his Bride - the heart, the electric rose and the thunder - enrich these original items.
The project Prada Thunder was presented in selected Prada stores around the world with a special display and with pop-up stores inspired by the romantic and gothic atmosphere of the collection. Silhouettes of male and female figures against a glowing vista of moorlands and cliffs – inspired by Prada Epicenter’s wallpaper “Alternating Currents”- enrich the stores, while display cases and illuminated transparent tables evoke the idea of a surreal laboratory.
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