Purpose and Values
Milan, 17th February 2021 - Prada presents “Prada Symbols”, the latest series of pop ups dedicated to the Prada S/S 2021 collections. The space is defined by a white and gold checkered floor, a glass structure with triangle-motif decorations featuring the iconic Prada logo. The pop up offers a selection of products, including the Prada Cleo bag as well as clothing and backpacks featuring the prints created by artist Peter De Potter.
The new “Prada Symbols” pop ups are located at the following places worldwide: Macau Four Seasons (January 22nd – March 31st); Paris Galeries Lafayette (January 26th – February 23rd); Hong Kong IFC (January 28th – March 14th); Busan Shinsegae Centum (January 29th – February 21st); Beijing SKP (February 3rd - February 23rd); Tokyo Isetan Woman (February 10th – February 23rd); Tokyo Isetan Man (February 17th – March 2nd); The Hyundai Seoul (February 24th – March 28th).