Purpose and Values
Prada inaugurates a new shop - with a renewed image - inside the prestigious Lotte department store in Daegu (South Korea).
The space, developed over a single level, occupies a total surface area of around 260 square metres and displays women’s and men’s leather goods, footwear and accessories collections. The façade, in Marquinia black marble, through which the elegant indoor environment can be seen.
The interior space is characterized by reinterpreted iconic elements of the brand - black and white checkered marble floor and green canvas panels that cover the walls – as well as furnishings designed by designers of the 1950s - such as the green and grey velvet chairs of Osvaldo Borsani.