Purpose and Values
Prada has inaugurated a new store inside One ITC, one of the most prestigious department store in Shanghai. The space occupies a total surface area of around 260 square metres and displays women’s and men’s ready to wear, leather goods, footwear and accessories collections.
The façade, characterized by a sequence of white metal vertical blades with transparent crystals, surrounds the store’s large windows and the entrance. Walls in green canvas panels, crystal glass drawers and green Corian display shelves mark the interior.
The black and white checkered marble floor, inspired by the historic Prada shop in the Galleria Vittorio Emanuele II in Milan and the velvet seats of Osvaldo Borsani complete the ambience.