Purpose and Values
Prada has opened a new shop within the prestigious SKP South department store in Beijing. The space, on one storey, has a total floor area of 122 m2 and includes an area designed to host various Prada projects.
For the launch it housed “Prada Escape”, a concept created in partnership with Selfridges and inspired by travel and the outdoors, with yellow oilcloth curtains and wooden display surfaces. The outlet sells items from the men’s and women’s ready-to-wear, leather goods, footwear and accessories collections.