Purpose and Values
Los Angeles, 18th February 2022 – On February 16th and 17th, Prada Mode Los Angeles featured “HelLA World” by the artist Martine Syms at Genghis Cohen.
Centered around a ticker-tape style monitor, the installation encouraged guests to contribute messages, gossip, status updates and musings. Bold and immersive, the monitors wrapping the space made public these exchanges conducted through our phones, reveling in the possibility of the collective unconscious writ large.
The two-days event were animated by conversations, parties and performances with live music.