Purpose and Values
Milan, 4th March 2022 - Prada Linea Rossa and Red Bull have launched Reshapes, a project that involves the two brands working together to promote events and special initiatives combining sport and innovation. The first chapter of this collaboration is a documentary starring French snowboarder Pierre Vaultier, recounting an unprecedented technical, human and sporting feat.
The video depicts the athlete’s intense preparation and follows his impressive aerial acrobatics on a hypnotic course – conceived and designed by Vaultier himself – in the Serre Chevalier ski area in the the Hautes-Alpes department of France. This extreme test underlines Prada Linea Rossa’s longstanding association with exceptional sporting challenges. Its cutting-edge collections are built on research and experimentation with innovative textiles and technical details, expertly paired with a sportswear style inspired by haute couture.