Purpose and Values
On April 15, Prada opened two new stores, dedicated respectively to the Men’s and Women’s collections clothing, accessories and footwear for women, plus an exclusive selection of evening dresses, at the prestigious “Hôtel de Paris” and “One” complex in Monte-Carlo.
The Prada woman store – located in the “Hôtel de Paris” – extends over two levels with a total area of around 470 square metres. The large window of the main entrance welcomes the customer into a refined space from which the rooms with windows overlooking the covered gallery spread out.
The first floor is characterized by pastel-green display walls decorated in bas-relief with motifs inspired by the brand’s iconic prints, and combinations of designer furniture with soft and sensual shapes.
The space is completed by a typical black and white chequered marble floor, a reference to Prada’s historic shop in Galleria Vittorio Emanuele II, Milan.
The Prada man store, located within the “One” complex, covers a total area of approximately 175 square metres. The large, totally glazed façade, reveals the double volume of the store. The interiors, characterized by a black and white chequered marble floor, are structured like a large open space bordered by pastel-green walls and defined by green Aver marble tops that constitute the essential display elements. The ceiling, of a modernist design, is made of rafters.
Both stores are characterized by some important original and rare pieces of furniture signed by great designers of the past, combined with design reproductions made exclusively for Prada.