Purpose and Values
Milan, Eindhoven, The Hague, 7th January 2022 - With the aim of giving new life to installations’ components and promoting a circular thinking, the Prada Group has committed to collecting and distributing materials used in its fashion shows set ups to third parties, starting from the Prada Fall/Winter 2021 Men’s show. The initiative included selecting the best global partners dedicated to collection and waste recovery near the Group’s event locations, and with a mission to offer materials to professionals and students for different re-use purposes, such as Spazio Meta in Milan and La Réserve Des Arts in Paris. In addition, the Group donated ceramics and wood from the last Prada and Miu Miu show set ups to artisans and local businesses.
Since January 2020, we collected and distributed:
- 130 kilos of Mdf
- 1.6 tons of faux fur
- more than 70 tons of wood
Discover the Prada Faux Fur video, with the artistic supervision of OMA/AMO, to show all the phases of the project as well as the collaboration with the students of the Design Academy in Eindhoven and the Royal Academy of Art in The Hague who received the set up components from Prada Fall/Winter 2021 show to play with their creativity.
This circular approach has already been applied to all events and the Group will continue exploring new upcycling opportunities.