Purpose and Values
Milan, 29 and 30 June 2022 - The 2021/2022 students of the International Master in Luxury Management completed the project works started between April and May under the supervision of POLIMI Graduate School of Management professors.
Mario Didonato, Group's E-Commerce Director presented the Group's recent e-commerce growth paths, engaging the students in a 360 analysis on web 3.0: from the recognition of ecosystems to the understanding of business models in the sector and the study of possible applications for Prada. Denni Manzatto, CEO of Church's, and Giulio Tomanelli, Fragrances Director of the Prada Group, shared the approach of creating value for brands through licenses and partnerships. In this second project work, the students were asked to develop collaborative proposals to increase the strength of Church's brand, providing original connections between the brand's heritage and new companies and sectors.