Purpose and Values
Milan, 20 March 2020 - To provide wider product choice and diverse online services for the customers, Prada Group’s digital evolution has led to the development of new partnerships with the major on-line retailers, including the opening of Tmall Flagship store on March. The channel is carefully reviewed to offer customers the best support to their shopping experience and to the understanding of the collections’ stylistic content, as well as the convey of the values, heritage and corporate culture represented by the products themselves.
Prada and Miu Miu’s opening on Tmall is a big event for the growth and expansion of the brands. Both are launching exclusive products with “Hey Box” concept, which will effectively reach the crowd who pays attention to new products and trigger their purchases.
The launch of Tmall virtual idol is also supporting Prada and Miu Miu to reach younger audiences and enhance the customer experience.