NEWS

Milan, 27^th July 2021 - The Fall/Winter 2021 Prada campaign, showcasing the collections for women and men, is an exploration of the evocation of feeling. Photographed by David Sims, each image is implicitly a fragment of an independent narrative - yet presented in serial, laid side-by-side, these photographs form a new abstract story of their own, expressing emotion. 

Real-world spaces and quotidian objects will be enveloped in tactile patterns drawn from the Fall/Winter 2021 Prada collection, alongside building façades also featured in the campaign imagery - objects and places that can be touched, felt.