Purpose and Values
For the first time, Prada is collaborating with a leader brand in sportswear, adidas. Two Prada for adidas styles draw on the rich patrimony and iconography of both labels, representing a tribute to timeless classics.
Originating in the realm of sport, transposed to street style and now translated to luxury, limited-edition classics from each - made entirely by Prada in Italy, re-contextualized and visited anew – will launch for women and men globally in December. This partnership will also result in the release of the new Luna Rossa performance sailing footwear, to be unveiled in 2020.