Purpose and Values
Prada presents the new digital eyewear campaign Flowing Reality: an ever-moving reality, a flowing imagery that blends together in a rush of fractured colors, textures, signals and symbols, with the sunglasses as a way of filtering.
The American photographer Charlie Engman narrates his vision by breaking down and putting back together parts of the set as daily images seen floating through our perceptions.
The new sunglasses, with geometrical design and essential aesthetic, converge into frames with clean-cut lines and sophisticated detailing, while the shapes’ retro inspirations are highlighted by unique finishing touches.
The Flowing Reality campaign was launched in the Asia Pacific area, to coincide with previews of the frames in Prada stores and selected opticians in the region.