Purpose and Values
Milan, 4th December 2020 – On December 3rd, Prada received the 2020 Fashion Award, presented by the British Fashion Council under the “Creativity category” which recognizes individuals and brands that made a global impact in the past year through creativity in design, campaigns and collaborations, as well as defined the shape of global fashion with an innovative approach.
Prada has been recognized as a brand that embodies creativity and social responsibility. The main initiatives which awarded Prada the prize are: the Prada Linea Rossa FW20 campaign with an exceptionally diverse cast, the substantial efforts Prada has made during the pandemic to support Italy, and the ‘Tools of Memory’ campaign in partnership with Sotheby’s, whose proceeds were donated to UNESCO for educational projects.
Co-Creative Directors Miuccia Prada and Raf Simons were selected as they created positive change within the fashion industry this year, while demonstrating the power of creativity and the importance of conversations through their first show together last September.