Purpose and Values
Prada opens a new store in Changsha within the prestigious IFS shopping mall.
The space spans two levels for a total surface area of nearly 820 square metres and houses the ready-to-wear, bags, accessories and footwear collections for women and for men.
Inside the mall, a Verde Aver marble façade ties the store's two floors together, while the display windows offer a first glance of the refined and elegant atmosphere.
The ground floor, dedicated to women’s collections, is characterized by Prada key display elements, enriched by the green marble portals and pieces designed by seminal Italian designers from the 1950s.
A Marquinia black marble staircase leads to the second floor, which is entirely dedicated to the men’s collections. Here, the green marble portals, saffiano leather tables and gray velvet chairs define the space.
The black and white checkerboard marble floor, an allusion to Prada's origins and to the historic store in Galleria Vittorio Emanuele II in Milan, completes the concept of the store.