Purpose and Values
The new chapter of Prada 365 evolves and explores the spirit of the Fall/Winter 2019 Prada men’s and women’s collections, capturing them here hand-in-hand to underscore the identity of the season. Each inspired by the ideas and ideals of romance as a human emotion and an artistic movement, these images showcase both the individual and the collective. A new perspective on romance.
The concept explores the tension between man and nature through images where an interior becomes an exterior, wild nature encroaching on industrial precision, delicate flowers and plants invade a harsh concrete cityscape. It acts as a modern romantic metaphor, for a coming together of different worlds.