Purpose and Values
On July 21st 2018, Prada opened a new store dedicated to womenswear and menswear collections in Daegu, South Korea, inside the Shinsegae mall. The new venture strengthens the brand’s position in this strategic market.
Located on the fifth floor and with a total floor space of approximately 300 squared metres, the space houses men's and women's leather goods, footwear and ready-to-wear collections.
The façade, with large entrance and windows, is clad in green Aver marble, while the interior features a black-and-white chequered floor, recalling the historic Prada shop in Galleria Vittorio Emanuele II in Milan, and panelled walls covered in canvas in a range of greens, enhanced by portals and marble shelves.
Osvaldo Borsani chairs, counters in black saffiano leather and glass tables complete the setting.