Purpose and Values
The Fall/Winter 2019 Miu Miu campaign film, directed by Eddie Wrey, is powered by an exploration of youth and the great outdoors. It is about a dynamic sense of adventure and freedom, of wanderlust, a search for new experience.
The cast are a band of multi-faceted young women who nevertheless have a history, a past and character. They are Adut Akech, Jean Campbell, Abby Champion, Tang He, Meghan Roche, Aliet Sarah and Hailey Rhode Bieber. Together, they evoke the notion of a new Miu Miu gang, a true sisterhood.