Purpose and Values
The Prada Group inaugurated new Prada, Miu Miu and Church’s stores at Rome’s new La Rinascente.
The distinctive features of the three brands define each space. The Prada store is characterized by the signature black and white checkered floors and natural aluminum display elements; the space dedicated to Miu Miu presents damask fabric-line external walls and a large central video-wall displaying the images of the latest advertising campaign; Church’s offers a concept updated with new materials and new colors.
The new openings consolidates the relationship of the Group – already present at La Rinascente Milano – with the prestigious luxury department store and with the Italian capital, where they join the Prada and Church’s flaships stores in via dei Condotti, Miu Miu in via del Babuino and Car Shoe in Piazza San Lorenzo in Lucina.