Purpose and Values
Milan, 9th March 2021 - For the Miu Miu Fall/Winter 2021 fashion show, has been created an imaginary “Miu Miu Mountain Club”, a journey through the mountains where models explore the landscape of Cortina d’Ampezzo - in the heart of Dolomites Alps - and are captured on film. Bravery in endeavour is reflected by courage in clothing: the models are dressed for the extreme. As a fashion show in the snow is incongruous, so garments can challenge perception and context.
“Brave Hearts” is about escape, about dreaming – making fantasy a reality.