NEWS
July 2019

“PAWS UP”: MIU MIU F/W 2019 ADVERTISING CAMPAIGN

The Fall/Winter 2019 Miu Miu advertising campaign is powered by an exploration of youth and the great outdoors, a dynamic sense of adventure and freedom, a search for new experience. The Miu Miu gang roams the “Paws Up” ranch, deep in the Montana state countryside: a universal landscape of open skies, wide horizons, of idyllic landscapes and Elysian Fields. Camouflaged in camouflage, laid against rural panoramas of field and forest illuminated by the first blush of summer, this band of women are captured in intimate moments of bonding. An interconnected group on a journey of discovery of different places, of different selves.

Credits:
Photographed by Eddie Wrey
Models: Adut Akech, Jean Campbell, Abby Champion, Tang He, Meghan Roche, Aliet Sarah, Hailey Rhode Bieber