December 2017


Live from December 19th, the Prada new e-commerce platform in China it is available on

The highly customized and localized e-commerce Chinese platform is a major step forward in Prada’s digital strategy. 

The new platform provides a seamless shopping experience. Customers will enjoy enhanced online services, including: improved and simpler navigation with a “mobile first” approach, a wider product choice, covering all product categories for men and women and personalized concierge services, such as the “virtual assistant” chat option. Fully integrated with Prada stores, the platform offers the possibility to buy products online and pick them up in a store of choice as well as to book an appointment in store with a personal shopper. Moreover, it is fully integrated with social networks and local payment methods, including WeChat and Alipay.

The new Prada e-commerce experience remains on-track for full global roll-out by the end of January 2018. 

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