Purpose and Values
Hyper Leaves, a new Prada special project in collaboration with Galeries Lafayette, will be opened from the 14th January to the 10th of February with two Prada pop ups – dedicated to womens and mens SS20 collections – and fifteen dedicated windows, all inspired by wild nature, combining reality and imagination. The windows’ concept includes several backlit wallpapers as background showing different landscapes, enriched by big neon Prada triangle logos in green or yellow. Product displays and floors in contrasting colors – green, yellow, orange and pink – complete the ambiance.
The women's pop up presents a forest pavilion constructed with green painted metal mesh and neon lights on a green carpet floor.
The men’s space, instead, is defined by a giant baobab tree made with painted metal mesh and neon lights, and enriched by three Prada triangle logo. Big leaves displays and tables, hanging clothes platforms and green flooring complete the hyper realistic setting.
Two limited-edition styles of sneakers and boots of the Prada Fall/Winter 2020 Menswear Fashion Show, will be available as a preview.