Purpose and Values
The Prada Group has announced that it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections. In this context, it is appropriate to clarify that the Prada Group will continue sell leather and other products that are considered to be a by-product of the meat trade (Example: sheepskin and calfskin). The inventory will be sold until quantities will be exhausted. In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50 animal protection organizations from over 40 countries, the Prada Group announcement follows positive dialogue between the luxury brand and FFA members, LAV and The Humane Society of the United States.
“The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States - is an extension of that engagement,” said Miuccia Prada. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”