Purpose and Values
Milan, 16 September 2020 - Prada and Sotheby’s today unveil a selection of highlights from ‘Tools of Memory’, an online auction to raise funds for the United Nations Educational, Scientific and Cultural Organization (UNESCO), and its efforts to safeguard learning for students around the world in the face of the unprecedented disruption caused by COVID-19.
At the peak of the pandemic, school closures to contain its spread interrupted the education of more than 1.5 billion children and youth – 90% of the world’s students – disproportionately impacting girls and women, for whom education is often a lifeline.
Prada will donate its proceeds raised in this auction to specifically benefit UNESCO’s new campaign entitled Keeping girls in the picture and their Global Education Coalition’s Gender Flagship, which has been leading collaborative efforts to promote the continuity of learning during closures and ensure a safe return to school for all women everywhere.
“COVID -19 is threatening education for young people, especially girls. We are honored to support UNESCO “Keeping girls in the picture” campaign and the Global Education Coalition’s mission with the auction of Prada FW2020 show pieces”.
Lorenzo Bertelli, Head of Marketing & Head of CSR Prada S.p.A.