March 2020


Milan, 25 March 2020 - Fondazione Prada reimagines its digital presence with the aim of transforming a period of crisis into an opportunity for study and analysis.

In response to the temporary closure of exhibition spaces due to the current health emergency the question - What is a cultural institution for? - becomes a new digital challenge.

Fondazione Prada’s website and its social media channels turn into a laboratory of ideas, a flexible platform in which to test new formats and codes that will be able to develop in a further way in the future, beyond the current emergency. “Glossary” critically explores Fondazione Prada’s past projects, carried out since 1993, through the elaboration of a possible “glossary”. “Inner Views” replaces the physical visit of the three recently opened exhibitions “The Porcelain Room”, “Storytelling” and “K” through interviews, images, videos and focuses on single exhibits. “Outer Views” documents the scientific and curatorial contribution provided by Collezione Prada’s works on loan to international institutions. “Accademia Aperta” is a video project through which Accademia dei bambini retraces the workshops conceived by “masters” over the last 5 years. “Readings” is a new editorial initiative involving the creation of podcasts, through which the Italian audience will be able to listen for free to the reading of excerpts from books published by the foundation since 2012.

During the temporary closure the Cinema projects invent new ways of fruition and participation of the audience.

The cinematographic program “Perfect Failures” is conceived by Fondazione Prada and MUBI, and it will be available from 5 April on the curated streaming service. The project will be accompanied by a new section of Fondazione Prada's website where original materials, native content reflecting on the experience of streaming, information on selected movies and curiosities about the directors, from Billy Wilder to Kelly Reichardt, will be included.

press release