Purpose and Values
The Miu Miu Croisière 2019 campaign film silhouettes its cast against archetypal vignettes of Paris - the Champs-Élysées, the Arc de Triomphe, the Centre Pompidou, the Folies Bergère and others. These scenarios are like picture-postcards, connecting to the transitory nature of the guests of the Hôtel Regina where the Miu Miu Croisière 2019 show was staged.
The same ensemble cast of women populate the runway show, print campaign and filmic short - actress Gwendoline Christie and models Lucan Gillespie, Taylor Hill, Kendall Jenner, Adriana Lima, Ariel Nicholson, Cami You Ten, Zoe Thaets and Naomi Chin Wing.
This artwork, realized by filmmaking collective Call This Number, doesn’t intend to represent reality as it is, but is reproduces, with a deliberately lo-fi filmmaking style, the aesthetics of the French Nouvelle Vague, including these women with seemingly impulsive will into a divergent scenography like different worlds. Their figures are outlined boldly, découpaged into Parisian scenes, their figures floating abstractly over each background melee.
The crossover and assemblage of imagery mirrors the exchange of identities and meeting of parallel lives in the public forums of the hotels, all reflecting the multiple identities encapsulated within the Miu Miu woman.