Purpose and Values
Prada presents its Womenswear and Menswear Fall/Winter 2019 Campaign Film. Like a video game, the audience inhabits the viewpoint of an active participant in an unfolding story, where actuality merges with the fantastical: flowers melt into impressionist blurs, we move at seemingly impossible speed and our vision spins, seamlessly, through 360-degrees.
Shifting from the foliage-punctated concrete to a mysterious laboratorium, the figures become literally electrified. The scenario echoes one of the gothic science-fiction films that served as potent inspiration behind both men’s and womens’ collections - reality, re-made by man.
Film by Willy Vanderperre
Director of Photography: Nicolas Karakatsanis
Soundtrack: Frédéric Sanchez
Models: Sora Choi, Lillian Conner, Freja Beha Erichsen, Gigi Hadid, Berit Heitmann, Maud Hoevelaken, Britt Van Den Herik, Rebecca Longendyke, Elsemarie Riis, Mona Tougaard, Jing Wen, Anok Yai, Kirill Astashev, Daan Duez, Jeremiah Fordjour, Wellington Grant, Yang Hao, Freek Iven, Jeranimo van Russel, Nathan Westling
The soundtrack of the film and a selection of inspiring tracks chosen by Sanchez are available on Spotify at the following link