NEWS
February 2020

BLOSSOM: PRADA’S NEW STORE WINDOWS BY THOMAS DEMAND

Prada presents images created by Thomas Demand for the new window displays for its stores across the world, a radically beautiful and colourful sequence of blossoming cherry trees that celebrates the arrival of spring.

Spread seamlessly across the shop’s windows, Demand’s floral images, entitled Blossom, give rise to a vibrant narrative which, inserted into the real world, creates a new dialogue with passers-by in cities around the world.