Purpose and Values
In May, the Prada Group inaugurates seven new stores with the opening of the prestigious SKP mall in Xi'an, China: three for the Prada brand, two for Miu Miu and two for Church’s, strengthening its presence in Xi’an, a rapidly expanding locality, and reinforcing the partnership with SKP, one of the luxury retail leader in China.
The Prada spaces are dedicated to the women’s and men’s collections, and women’s shoes. The first two, located on the ground floor, respectively cover a total area of 360 and 200 square metres, while the third one on the fourth floor has a total area of about 140 square metres.
Miu Miu opens two new stores: the first one, at the ground floor space, is dedicated to the clothing, accessories, bags and shoes collections and it covers 190 square metres; the second one, at the fifth floor, is reserved to shoes collections and it covers 100 square metres.
The two Church’s spaces host the men’s and women’s footwear collections. The men’s boutique is located on the second floor and covers a total area of about 69 square metres, while the women’s boutique, on the fifth floor, covers a total area of about 40 square metres.