NEWS

January 2022

ADIDAS AND PRADA ANNOUNCE A FIRST-OF-ITS-KIND
OPEN-METAVERSE & NFT PROJECT

Herzogenaurach/Milan, 20th January, 2022 - adidas and Prada bring their third collaboration boldly into the metaverse. adidas for Prada re-source is the ambitious first-of-its-kind NFT collaboration that will feature user-generated and creator-owned art. The audience is invited to contribute unique anonymized photographs to the open-Metaverse project. 3,000 community-sourced artworks will be minted as NFTs and compiled as tiles in a single mass-patchwork NFT designed by renowned creative coder and digital artist, Zach Lieberman.
 
Lieberman’s final NFT will be auctioned on SuperRare, a pioneering marketplace for curated NFT artworks. A majority of the proceeds from the auction go to Slow Factory, a non-profit organization and institute working to create education to drive meaningful solutions and inclusive communities.
 
Discover more: www.adidas.com/prada-nft

Press release
ADIDAS AND PRADA ANNOUNCE A FIRST-OF-ITS-KIND OPEN-METAVERSE & NFT PROJECT

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