News

Milan, 13^th November 2025 – Miu Miu launches its 2025 holiday campaign, shot by Angela Hill and featuring Gigi Hadid, Dede Mansro, Viola and Ju Xiaowen. A cast of characters, they are seen gathering for the holiday season at an Elizabethan manor house in the British countryside. Captured on a Super 8 camera and photographed on film, the campaign upholds an authentic and tactile aesthetic. Ancient brick work and scarred stones evoke a marked and emotionally resonant contrast between the antique, in places ruined, splendor of the surroundings and the youth and pristine beauty of those who inhabit it. A discreet sparkle lifts looks created for the festive season: crumpled and embroidered duchesse satin in soft shades, patchworked shearling, glitter and sequin embellished knits, liquid bias-cut satins, lingerie-inspired stretch georgette and ultra-feminine prints. Signature moccasins, loafers, slippers and ballerinas are contrasted with knee-high stretch leather designs, ultra-flat sneakers and pointed-toe, grosgrain trimmed pumps. Bags include the iconic Wander, Arcadie, Pocket, Beau, Solitaire and the backpack in classic colors and - for the holidays - seasonal red.