April 2024


Prada Group reports positive start to the year
with retail sales up 18% yoy

Milan, 24th April 2024 - The Prada S.p.A. Board of Directors, which convened today, reviewed and approved the consolidated revenue performance for the first quarter ended March 31st, 2024.


Key highlights (growth percentage at constant currency)

  • Solid growth with €1,187 mln Net Revenues, up 16% yoy, fueled by the brands’ strong identity, creativity and dynamism
  • Retail Sales of €1,071 mln, up 18% yoy, driven by like-for-like and full price volumes
  • Above-market performance of Prada with Retail Sales growth of +7% yoy
  • Miu Miu remained on strong growth trajectory, with Retail Sales growth of +89% yoy
  • Asia Pacific continued to grow with Retail Sales up 16% yoy despite comparison with re-opening quarter; sustained growth in Europe up 18% yoy; Americas up 5% yoy; strong performance in Japan up 46% yoy; Middle East up 15% yoy


Patrizio Bertelli, Prada Group Chairman and Executive Director, commented:

“Our Group continues to make strategic progress as we invest for long-term, sustainable growth. Over the first quarter, we delivered a solid performance in a more challenging market environment. In this context, we have to maintain flexibility and agility to respond to constantly evolving industry dynamics while continuing to innovate and invest across our business, leveraging the strength of our reinforced organisation and the talent of our people”.


Andrea Guerra, Group Chief Executive Officer, added: 

“Prada Group had a positive start to the year. During the first quarter Prada experienced solid and above-market growth against a high quarterly basis of comparison; Miu Miu’s strong performance is a testament to the strategy and disciplined execution implemented over the past years. We continue to progress in our journey towards retail excellence, enriching our product range and driving customer engagement to nurture our brands’ desirability. Sharpness of positioning, creativity and communication will be critical this year; while the industry is experiencing new dynamics, we retain our ambition to deliver solid, sustainable and above market growth”.


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