January 2024


Milan, January 8th, 2024 - Miu Miu is pleased to announce the launch of its fourth limited edition Miu Miu Upcycled: Denim and Patch bags. An accompanying campaign also introduces a capsule collection to celebrate Chinese New Year, comprising polo shirts, cardigans, cashmere slips and the iconic Wander and Arcadie bags. Born in 2020 and devised to uphold the precious nature of vintage clothing and encourage circular design practice, Miu Miu Upcycled tells the stories of clothes and the people who have worn them in the past. The value of history, of the timeless, tells new stories for the present and future.

For 2024, Miu Miu Upcycled Denim turns its attention to upcycled jeans. Dated pre-2000 and sourced from denim specialists all over the world, these are chosen specifically for their color, weight and the qualities of fading. More than any other material denim is long-lasting and prized for its patina, for the physical and symbolic effects of any ageing. The memory of the garment remains its backbone. Outer seams are preserved before deconstruction and re-fashioning takes place, a process designed to re-use as much fabric as possible and therefore carried out by hand. The result is a reiteration of wardrobe archetypes - wide-legged jeans, trucker jackets, bra tops and shorts - and accessories - baseball caps and hair bands – a study in circularity, honoring the provenance of clothing while transforming it for modern life.

For the first time, the Miu Miu Upcycled project also includes bags. The Miu Miu Upcycled Patch bag collection is made out of leather remnants from Miu Miu designs: the existent is reimagined to create something imbued with heritage; a respect for tradition enriches the here and now.

Miu Miu has partnered with the Aura Blockchain Consortium: each piece in the 2024 Miu Miu Upcycled Collection will be afforded Aura Blockchain verification.


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